About Us


Since launching our first hipsta® bottle holder “hipsta® one” in 2010, the brand has proudly been one of the fastest growing lifestyle brands. Hipsta® designs are inspired by everything we love — the cool, the simplicity, the functional and most of all the belief that the objects in your life should be colourful and useful.

We designed these clever water bottle holders to allow you to take water or any other bottled drink with you wherever you go without the hassle of carrying your bottle in your hand.

In 2013, we introduced hipsta® to the international market and since then, our brand is becoming the latest and hottest accessory in the world of hydration and bottle holders. Our unique designs, teamed with eye catching looks are rapidly making hipsta® the world’s most popular new lifestyle product.

So, who are we?

Proudly an 100% Australian owned business, we design all our products in-house and are focused on providing a unique and fun experience.

Our exclusive products have both local and international patents and are manufactured by us. We bring design and manufacturing together, something that has allowed us to drive innovation, and react more quickly to your needs.

When you connect with us, you know you’re dealing directly with the passionate people who created hipsta.

Whether you’re after a bottle holder for your next trip overseas or 1,000 custom branded bottle holders for your next corporate event or staff well being program, we’ll ensure that your expectations are met.

Contact Us. Shop. Custom Design your own.



Innovative Ways Pty Ltd ABN 70 125 890 280 (Hipsta) holds both local and international granted patents and have been granted the protection rights.

Patent Reg. Numbers 2007260573  & US20100163587

Design Reg. Numbers 315093, 315095, 315096, 315097

Trademark Reg. Numbers 1160616, 1387862, 4336885, 4244901